In this article, we will take a closer look at the crucial transition of the Value Ladder at Sales funnelan essential concept of Secret #3 of "Dot Com Secrets" from Russell Brunson.
Building a Basic Funnel
The first step in this process is to build a basic sales funnel, which will help us achieve two fundamental objectives:
- Providing value to each customer at the only level of service you can afford for now. This is especially advantageous in markets like Mexico, where many businesses direct all their traffic to their main website. Some, more experienced ones, use landing pages to capture better leads. However, it is at this point that many stop and go no further. Regardless of what industry you are in, applying the principles in this series of articles will give you a significant advantage.
- Identify your ideal clients. Once your basic funnel starts generating revenue and becomes profitable, the next step is to identify those customers you like to work with who can afford a higher value, higher priced offer.
This process should be continuous, applying to all levels of your Value Ladder. In doing so, at the bottom of your sales funnel, a select group of people will appear who can afford, and are willing to buy, your high-end services. These are your ideal clients, the ones you want to work with more closely.
Funnel Depth and Customer Value
The deeper your funnel, and the more you can offer your customers, the more valuable each customer is to you. And the more they are worth to you, the more you can spend on media to acquire them. This approach not only maximizes the value of each customer, but also allows you to reinvest in acquiring new customers, ensuring sustained and scalable growth.
Remember this Truth:
💡 "Ultimately, the business that can spend the most to acquire a customer wins." - Dan Kennedy
This statement underscores the importance of investing in your customers and the customer acquisition process. Those businesses that can spend more on acquiring customers have a significant competitive advantage and are better positioned to dominate their market.
Conclusion
By applying these principles and building an effective sales funnel, you will be in a strong position to not only attract customers, but also maximize their value over time. The key is to continue to optimize and expand your funnel, always looking for new ways to provide value and elevate your customers to higher levels in your Value Ladder.
