Understanding the Concept of Congregations or Tribes
Before we delve into the secrets of digital marketing, it is crucial to understand the concept of congregations or tribes in marketing. In this context, a tribe refers to a group of people with common interests, values, or behaviors. These tribes congregate in communities, both online and offline, and share information, recommendations, and experiences. Identifying and understanding these tribes is essential to finding and attracting your target market.
Question #1: Who is your Target Market?
To build an effective marketing strategy, you must have a deep understanding of your target market. Here are some key questions to help you define it:
- What are your pains and passions?
- What do they want?
- What do they think about and what do they look for online?
When you can discover these details, you can search more specifically and find your ideal clients in not so obvious places. For example, in the "how to earn money"Russell Brunson, he used to think of himself as a twelve-year-old boy buying stuff from infomercials like CVDirecto. By answering these questions, you can better visualize your ideal customer:
- What were my wishes?
- What excited me?
- Where did you look for more information?
- What words and phrases were you looking for?
- What magazines did you read?
Question #2: Where is your Target Market Congregating?
The next step is to identify where your target market spends time. Here are some questions to guide you:
- Where do they spend their time online?
- What email newsletters could they subscribe to?
- What blogs do you read?
- Which Facebook groups do they belong to?
- Do you prefer Facebook or Instagram?
- What keywords do you search for in Google?
- What books do you buy on Amazon?
Answering these questions takes time and research, but it is crucial to developing a clear picture of where your ideal customers are directing their attention. Finding traffic on the Internet is as easy as answering these questions.
Question #3: How can you Make a Customer Leave your Congregation and Review your Page?
To engage your audience, you must interrupt their pattern and capture their attention. For example, if someone is in the middle of a wrestling debate on TheMat.com, you need to do something special to get them to leave that site and visit yours.
Magazines are masters at disrupting brain patterns and grabbing attention with ads. Your online work is similar: you need to engage someone who is checking email, Facebook and their cell phone at the same time. You need to interrupt their attention long enough for them to click on your ad and visit your website.
A good exercise is to Google images of "National Enquirer titles". You will see hundreds of examples that you can model. In Mexico, a tabloid magazine called "Lo Insólito" used bizarre images and short, punchy headlines to capture attention.
Your ads must be able to capture people's attention if you want them to click through to your site.
Your Role as an Entrepreneur
As an entrepreneur, your role is similar to that of a builder: you don't do everything yourself, but delegate tasks. Otherwise, the work would take you ten times longer. It is essential to delegate tasks such as the creation of Facebook or Google campaigns and the development of websites.
In this regard, I can help you together with my team of certified professionals, from the development of your search engine optimized website to the creation of social media strategies.
