The product launch funnel is highly effective when used with warm or hot traffic, such as your email list, WhatsApp list, followers or affiliate partner list. The structure is divided into four videos, each designed to take your prospects from initial curiosity to purchase decision.
Video #1: "Wow and How".
The Great Promise:
This first video should grab your prospects' attention by presenting a powerful and unique idea. Here you show them something amazing, followed by how you and others have successfully implemented this idea.
Example: "How to sell high-priced products without talking on the phone."
Killing myths:
It's important to anticipate and dispel any common objections your prospects may have. For example, if they believe they need to be sales experts and spend all day on calls, you can assure them that this is no longer necessary with your approach.
Example: "You might think you need to be a sales expert and spend the day on the phone to sell high-priced products, but that's no longer true. I've sold hundreds of thousands of dollars with this simple process."
Contents #1: Share stories and case studies that demonstrate how others have achieved similar results. This reinforces the idea that your method is replicable and effective.
Example: "Meet Ana. She used this method and managed to generate impressive income without even having to pick up the phone."
Hook for video #2:
Close the first video by leaving your audience excited for what's next. Give them a hint about what they will learn in the next video.
Example: "Tomorrow you will discover how you can apply this method, even if you have never sold anything in your life".
Video #2: "Transformational Education".
Let's do it together:
This second video is more practical. Here you walk your prospects through the process step-by-step, showing them how they can implement the method on their own.
Example: "I know it might seem hard to believe that you can sell without phone calls, so I'm going to show you how easy it is. Let's go over it together right now."
How "I" do it (Content #2):
Explain how you implement the process yourself, step by step, so that your audience can replicate it.
Example: "This is exactly what I do every time: Step 1: Create an irresistible offer. Step 2: Set up a simple funnel. Step 3: Send traffic to my funnel.
Proof that it works:
Reinforce your explanation by showing successful results, both yours and those of your students or clients.
Example: "Don't just take my word for it. Here are examples of students who have achieved impressive results using this same method."
Hook for video #3:
Again, prepare your audience for the next step by building anticipation.
Example: "Tomorrow you will find out what it feels like to have this system working for you."
Video #3: Ownership Experience
Future Experience:
Invite your prospects to imagine how their lives will change once they implement your method. Have them visualize the tangible and emotional benefits.
Example: "Imagine what would be different in your life if you could generate sales without being tied to the phone. What opportunities would open up for you?"
How "YOU" do it (Content #3):
Have your prospects imagine themselves going through the process on their own, reinforcing the idea that it is simple and achievable.
Example: "Now, imagine you follow these steps: First, you create an irresistible offer. Then, you set up your funnel. Finally, you watch as sales come in effortlessly - can you see yourself doing it?"
A hint about the offer:
Hint that there will be a special opportunity for them to get your help and accelerate their success, keeping the expectation high.
Example: "We all know that reality can be a little more complicated than in our imagination, but I'm here to help you. Tomorrow, I'll show you the quickest and easiest way to implement this system."
Video #4: The Offer
This is what I have:
In this last video, present your offer. Explain in detail what you are selling, its price and how they can get it.
Example: "I know how difficult it can be to implement a system on your own, and that's why I've created this specific program. Here's what you'll get when you join today..."
This is what you will do with it:
Detail how each part of the product or service will help your prospects achieve their goals.
Example: "Each module is designed to take you step by step, from creating your offer to automating your sales."
Here's what it will do for you:
Focus on the results your prospects can expect by following your system.
Example: "When you implement this system, you will be able to consistently generate sales without the usual hassles. This will give you the freedom and control you've always wanted."
This is what you need to do right now:
Conclude by clearly explaining how they can place an order and what will happen next.
Example: "Simply click the button below, and you will be directed to a secure payment page. In just a few clicks, you'll be on your way to transforming your business."
In a nutshell
Product launch funnels are a powerful tool to capture your audience's attention and guide them step-by-step towards a purchase. This approach, divided into four videos, allows you to teach and sell effectively, keeping your prospects or customers interested and engaged.
You can experience for yourself how to create funnels like this, I invite you to try ClickFunnels. They offer you a 14-day free trial, and it's an excellent opportunity to see how it works.
If you already have a WordPress site and you want to create this kind of funnels you can try with CartFlows.
If you prefer to have someone else handle this for you, I am here to help you integrate these strategies into your project at a much lower cost.
